Mary Joyce | Global Digital Activism


in Oxford for the e-Campaigning Forum


Apr 04

Posted: under Participated, Presented, Wrote.

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I had great time in Oxford last month at the e-Campaigning Forum, where I presented a paper on behalf of the Open Society Foundation. In addition to be surrounded by a real-life Harry Potter set, I was also surrounded by some of Europe’s (and the world’s) best digital campaigners, like Karina Brusby of Oxfam and Michael Siberman of GreenPeace.

The paper was a case-study of the Stop Stock-Outs campaign in southern Africa.  Co-written with Brett Davidson and Michael Ballard, the paper looks at how the Open Society Foundation and its grantees selected a mix of online and offline communication and information gathering tools for a Pill Check Week campaign to bring attention to essential medicine shortages in  Kenya, Malawi, Uganda, and Zambia.

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Speaking @ SXSW


Mar 16

Posted: under Presented.

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Last week I attended SXSW, a mammoth festival of music, film, and social media that takes place in Austin, Texas, each spring. At SXSW Interactive (”south-by” to those in the know) I spoke on the panel Internet Power: After Cyber-Optimism and Pessimism with Patrick Meier of Ushahidi, Richard Boly of the Department of State’s eDiplomacy office, and Chris Bronk of Rice University.  Here are some of my comments:

  • Slacktivism is an inaccurate term. Even actions that are uniquely online in which people merely share content or express an opinion can shape public opinion and identify sympathizers for future mobilization.  Also, it seems that the people who take these actions are not politically active people getting lazy, but previously politically inactive people taking their first small step toward political engagement.
  • We are seeing the beginning to a “pop-up civil society” where loosely networked groups arise out of latent connections on social networks to take meaningful coordinated action (examples: SOPA/PIPA campaign, Kony 2012 sharers)
  • The narrative of the Kony 2012 video (protagonist, antagonist, crisis, call to action) was created in a way that any cause could have been dropped into that formula and had a similar result.  The power was in the framing, not the particular cause.

We did the event in a very conversational way because of our excellent audience, including Zeynep Tufekci of UNC Chapel Hill, Andy Carvin of NPR, Jennifer Preston of The New York Times, and Dave Parry of UT Dallas.

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Oslo: Training of Trainers for Minority Women


Oct 17

Posted: under Trained.

Training Material Links

Slide Presentations

Hand-outs

  • Participants’ Workshop Agenda (PDF, DOC)
  • Annotated Workshop Agenda (DOC)
  • Worksheet: Guide to the Best Digital Activism Tools (PDF, DOC)
  • Worksheet: Basic Digital Activism Strategic Planning Guide (PDF, DOC)
  • Evaluation Sheet (PDF)

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Oslo Training: Digital Activism Full-Day Workshop


Oct 15

Posted: under Trained.

Today I gave a full-day digital activism workshop to a group of activists from immigrant groups around Norway.

full group shot at the end of the day

It began with a basic introduction to digital activism and tools:

and then moved on to strategic principles:

The final activity had participants create basic digital activism strategies related to causes they care about:

participants design a strategy to attack corruption in Nigeria

participants design a strategy to attack corruption in Nigeria

My materials are below and free for download (they’re under a Creative Commons license).

  • Workshop Agenda (PDF)
  • Quicksheet: Guide to the Best Digital Activism Tools (PDF)
  • Worksheet: Basic Digital Activism Strategic Plan (PDF)
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    Oslo Keynote: How to Use Social Media to Combat Extremism


    Oct 14

    Posted: under Presented.

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    Last summer Norway suffered a terror attack that struck at the heart of multiculturalism. Today I gave a keynote address at the annual conference of the Contact Committee for Immigrants and the Authorities (KIM) and decided to use that opportunity to discuss ways in which social media can be used to fight back against extremism and intolerance (slides below).  Social media can be used to create both narrow tribes living in echo chambers and inclusive communities that embrace difference.  It’s up to citizens to define the character of social media by challenging and exposing hateful ideologies.

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    Panelist on Social Media and Conflict at the US Institute of Peace


    Sep 23

    Posted: under Presented.

    L to R: Sheldon Himelfarb, Andy Carvin, Sultan Al Qassemi, Mary Joyce

    Panelists L to R: Sheldon Himelfarb, Andy Carvin, Sultan Al Qassemi, Mary Joyce

    Last Friday I was at the United States Institute of Peace on a panel with Andy Carvin and Sultan Al Qassemi to talk about social media and conflict. Of course, I used it as an opportunity to promote the Global Digital Activism Data Set, showing our current visualization slides (see below).

    View more presentations from Mary Joyce

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    Keynote at Ciudadano 3.0


    Sep 23

    Posted: under Presented.

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    This past week I went to Mexico City to give a keynote address at Ciudadano 3.0 (Citizen 3.0), a summit on online political marketing organized by the Mexican Internet Association.  I went a little off topic, talking about the growing trend in mass movements around the world (see below).  The summit was in anticipation of Mexico’s presidential elections in 2012 so, despite my more global topic, most of the questions were about the Obama campaign’s use of digital and how to apply it to Mexico.

    View more presentations from Mary Joyce

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    Social Media in New Orleans: The Rising Tide Conference


    Aug 29

    Posted: under Presented.

    This past weekend I was a panelist at the sixth annual Rising Tide blogger conference here in my home town of New Orleans.  Video of the panel, on social media and social justice, is below.  I went to the conference as a spectator and ended up as a panelist because one of the scheduled panelists was waylaid by Hurricane Irene and I was asked to fill in.  Hopefully I did a good job on the fly. My opening remarks begin at 00:09:00.

    Rising Tide 6 - Social Media, Social Justice from Jason Berry on Vimeo.

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    Making Connections: an Internal Communications Workshop


    Jun 18

    Posted: under Trained.

    Last week I had the privilege to work with the International Treatment Preparedness Coalition on internal communications for their global organization of grassroots AIDS activists. I started by asking the staff to create an org chart of ITPC on the wall of the meeting room, which we could refer to throughout the day.

    Creating an org chart for ITPC

    Creating an org chart, adding communication pathways

    Then they added in the different communication pathways the organization needed to succeed.  Colored yarn represented different types of communication, like “informing,” “consulting,” and “directing.”

    Pathways that were not up to snuff got a "gap" marker.

    Pathways that were not up to snuff got a GAP marker.

    After the pathways were drawn, all the gaps were recorded on note cards so staff could vote on which they wanted to focus on.  We didn’t have time to address all the gaps, but we wanted to make sure we addressed the most important.

    Staff vote for the gaps they think should be addressed during the workshop

    Staff vote for the gaps they think should be addressed during the workshop

    Then I facilitated a group discussion of solutions.  We developed several practical processes to improve internal communication, such as Watering Hole Wednesdays, when staff around the world would be on Skype at the same time twice a month for casual conversation.

    Staff discuss practical solutions and create a plan for implementation,

    Staff discuss practical solutions and create a plan for implementation,

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    Digital Advocacy: Frameworks for Evaluation


    Jun 13

    Posted: under Presented.

    These are slides and an evaluation matrix that I prepared for the Open Society Foundations’ Public Health Program to help them think about evaluating the media use of their grantees.

    Click the image below to download a PDF of the evaluation matrix, which was used as a hand-out. The crawl-walk-run framework is borrowed from Beth Kanter.

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