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Mary Joyce | Global Digital Activism


Oslo: Training of Trainers for Minority Women


Oct 17

Posted: under Trained.

Training Material Links

Slide Presentations

Hand-outs

  • Participants’ Workshop Agenda (PDF, DOC)
  • Annotated Workshop Agenda (DOC)
  • Worksheet: Guide to the Best Digital Activism Tools (PDF, DOC)
  • Worksheet: Basic Digital Activism Strategic Planning Guide (PDF, DOC)
  • Evaluation Sheet (PDF)

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Oslo Training: Digital Activism Full-Day Workshop


Oct 15

Posted: under Trained.

Today I gave a full-day digital activism workshop to a group of activists from immigrant groups around Norway.

full group shot at the end of the day

It began with a basic introduction to digital activism and tools:

and then moved on to strategic principles:

The final activity had participants create basic digital activism strategies related to causes they care about:

participants design a strategy to attack corruption in Nigeria

participants design a strategy to attack corruption in Nigeria

My materials are below and free for download (they’re under a Creative Commons license).

  • Workshop Agenda (PDF)
  • Quicksheet: Guide to the Best Digital Activism Tools (PDF)
  • Worksheet: Basic Digital Activism Strategic Plan (PDF)
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    Oslo Keynote: How to Use Social Media to Combat Extremism


    Oct 14

    Posted: under Presented.

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    Last summer Norway suffered a terror attack that struck at the heart of multiculturalism. Today I gave a keynote address at the annual conference of the Contact Committee for Immigrants and the Authorities (KIM) and decided to use that opportunity to discuss ways in which social media can be used to fight back against extremism and intolerance (slides below).  Social media can be used to create both narrow tribes living in echo chambers and inclusive communities that embrace difference.  It’s up to citizens to define the character of social media by challenging and exposing hateful ideologies.

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    Panelist on Social Media and Conflict at the US Institute of Peace


    Sep 23

    Posted: under Presented.

    L to R: Sheldon Himelfarb, Andy Carvin, Sultan Al Qassemi, Mary Joyce

    Panelists L to R: Sheldon Himelfarb, Andy Carvin, Sultan Al Qassemi, Mary Joyce

    Last Friday I was at the United States Institute of Peace on a panel with Andy Carvin and Sultan Al Qassemi to talk about social media and conflict. Of course, I used it as an opportunity to promote the Global Digital Activism Data Set, showing our current visualization slides (see below).

    View more presentations from Mary Joyce

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    Keynote at Ciudadano 3.0


    Sep 23

    Posted: under Presented.

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    This past week I went to Mexico City to give a keynote address at Ciudadano 3.0 (Citizen 3.0), a summit on online political marketing organized by the Mexican Internet Association.  I went a little off topic, talking about the growing trend in mass movements around the world (see below).  The summit was in anticipation of Mexico’s presidential elections in 2012 so, despite my more global topic, most of the questions were about the Obama campaign’s use of digital and how to apply it to Mexico.

    View more presentations from Mary Joyce

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    Social Media in New Orleans: The Rising Tide Conference


    Aug 29

    Posted: under Presented.

    This past weekend I was a panelist at the sixth annual Rising Tide blogger conference here in my home town of New Orleans.  Video of the panel, on social media and social justice, is below.  I went to the conference as a spectator and ended up as a panelist because one of the scheduled panelists was waylaid by Hurricane Irene and I was asked to fill in.  Hopefully I did a good job on the fly. My opening remarks begin at 00:09:00.

    Rising Tide 6 – Social Media, Social Justice from Jason Berry on Vimeo.

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    Making Connections: an Internal Communications Workshop


    Jun 18

    Posted: under Trained.

    Last week I had the privilege to work with the International Treatment Preparedness Coalition on internal communications for their global organization of grassroots AIDS activists. I started by asking the staff to create an org chart of ITPC on the wall of the meeting room, which we could refer to throughout the day.

    Creating an org chart for ITPC

    Creating an org chart, adding communication pathways

    Then they added in the different communication pathways the organization needed to succeed.  Colored yarn represented different types of communication, like “informing,” “consulting,” and “directing.”

    Pathways that were not up to snuff got a "gap" marker.

    Pathways that were not up to snuff got a GAP marker.

    After the pathways were drawn, all the gaps were recorded on note cards so staff could vote on which they wanted to focus on.  We didn’t have time to address all the gaps, but we wanted to make sure we addressed the most important.

    Staff vote for the gaps they think should be addressed during the workshop

    Staff vote for the gaps they think should be addressed during the workshop

    Then I facilitated a group discussion of solutions.  We developed several practical processes to improve internal communication, such as Watering Hole Wednesdays, when staff around the world would be on Skype at the same time twice a month for casual conversation.

    Staff discuss practical solutions and create a plan for implementation,

    Staff discuss practical solutions and create a plan for implementation,

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    Digital Advocacy: Frameworks for Evaluation


    Jun 13

    Posted: under Presented.

    These are slides and an evaluation matrix that I prepared for the Open Society Foundations’ Public Health Program to help them think about evaluating the media use of their grantees.

    Click the image below to download a PDF of the evaluation matrix, which was used as a hand-out. The crawl-walk-run framework is borrowed from Beth Kanter.

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    Trends in Nonprofit Website Design


    May 23

    Posted: under Wrote.

    I’ve recently been doing some research on nonprofit website trends for the Open Society Foundations’ Health Media Initiative and I thought I’d share them here:

    1. The Human Face: We engage with causes because we care about our fellow human beings. The face reminds us of that human element of the cause and reminds us to care.  The anti-poverty organization ActionAid shows vivid photos of the people they help and Housing Works homepage is composed primarily of photos and quotes of people living with HIV and AIDS that receive their services.
    2. Showing Results: Either quantitatively or through description, the site should show visitors the impact the organization is making. Avaaz has a counter on their homepage showing the number of global members of their petition site. Greenpeace USA shows the number of emails its members sent to lobby for protections from mercury poisoning and its homepage graphics highlight both successes and calls the action.
    3. Calls to Action:  The site must give the visitor an opportunity to engage with the cause beyond a simple donation.  Some actions are symbolic, like the photos of the NOH8 campaign, but others, like the The Michael J. Fox Foundation for Parkinson’s Research, also tell visitors how they can become involved in clinical trials.
    4. The 50 Word Rule: As the first trend indicates, we are becoming an increasingly visual society.  This also applies to web site design.  Effective homepage are very low on text, and a limit of 50 words or less is a good goal.  Though this may seem low, the ONE campaign against extreme poverty and preventable diseases has only 26 words on its homepage “above the fold” (before one scrolls down).
    5. Getting Social:  Using social media is not new, but nonprofits are getting increasingly creative in how they incorporate social media.  ONE shows photos of their Facebook supporters on their homepage while Housing Works highlights a Twitter matching fund-drive.

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    New CV Now Available


    May 04

    Posted: under Meta.

    I just updated my CV, click here to download the PDF.

    Comments (0)